Post by account_disabled on Dec 19, 2023 23:44:55 GMT -6
A good inbound marketing strategy makes brands fall in love with their potential consumers and builds loyalty over time for existing consumers through various actions deployed at key moments of their journey. Therefore, it is important to dedicate time to our inbound strategy, but it is also important that we are efficient when executing it and that we rely on technology to elevate it and achieve the maturity of our processes. When we talk about inbound marketing maturity, we are undoubtedly talking about reaching a stage in our inbound processes in which the use of Marketing Automation plays a fundamental role. Journeys are automated contact processes based on the response that the contact has to the “touch points” that we propose .
They are the culmination of a process that we can describe in several phases , including: Catchment Nurturing Sale or conversion Catchment This is the phase in which we must attract traffic and convert Phone Number List it into contactable leads . For this, it is essential to clearly and precisely define a recruitment strategy. Several elements can intervene in the implementation of this strategy , such as Lead Magnets , elements that fall within the so-called content marketing such as blogs, downloadables or webinars, in exchange for which a lead can give us their data, web forms or CTAS that collect data from leads (forms, pop-up, etc.), can be simple in which only basic information is collected or complex forms that collect information to segment, Squeeze pages, optimized from SEO and UX in charge of transforming a visit web in a lead, or Social Media Marketing that we can use as a speaker for our inbound content.
Nurturing Phase of Inbound Marketing in which we will contact our leads to direct them towards a specific action, such as a conversion or simply getting to know them better, to push them towards a final objective. To do this we have various tools, among others, these are the most relevant for us, such as Scoring that allows us to value our leads, segmentation , to know and organize our leads into audiences with preferences, email marketing campaigns (sms, push, etc.) in which we will create content to direct our leads to actions, and finally the well-known journeys, in which we include various communications with leads or clients sequentially, which are “triggered” based on coercion of these: subscription or purchase, among others. At this point, we can talk about the so-called “Virtuous Circle of Inbound Marketing” in which improving segmentation implies better knowledge, more possibilities of conversion and greater possibilities of segmentation.
They are the culmination of a process that we can describe in several phases , including: Catchment Nurturing Sale or conversion Catchment This is the phase in which we must attract traffic and convert Phone Number List it into contactable leads . For this, it is essential to clearly and precisely define a recruitment strategy. Several elements can intervene in the implementation of this strategy , such as Lead Magnets , elements that fall within the so-called content marketing such as blogs, downloadables or webinars, in exchange for which a lead can give us their data, web forms or CTAS that collect data from leads (forms, pop-up, etc.), can be simple in which only basic information is collected or complex forms that collect information to segment, Squeeze pages, optimized from SEO and UX in charge of transforming a visit web in a lead, or Social Media Marketing that we can use as a speaker for our inbound content.
Nurturing Phase of Inbound Marketing in which we will contact our leads to direct them towards a specific action, such as a conversion or simply getting to know them better, to push them towards a final objective. To do this we have various tools, among others, these are the most relevant for us, such as Scoring that allows us to value our leads, segmentation , to know and organize our leads into audiences with preferences, email marketing campaigns (sms, push, etc.) in which we will create content to direct our leads to actions, and finally the well-known journeys, in which we include various communications with leads or clients sequentially, which are “triggered” based on coercion of these: subscription or purchase, among others. At this point, we can talk about the so-called “Virtuous Circle of Inbound Marketing” in which improving segmentation implies better knowledge, more possibilities of conversion and greater possibilities of segmentation.